Google Ads For e-commerce: 10 Tips For Better Results In 2027
For most online shops, Google Ads is the biggest source of paid sales. It’s also the easiest place to grow
October 12, 2026
News and insights
Notes on what is working now.
Practical thinking on paid search, paid social, websites and measurement, written from live client work.
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Google Ads
Google Ads Tips for 2027: 6 Things to Get Right
Google Ads has never had more automation in it. Smart Bidding, Performance Max and now AI Max all promise to
October 11, 2026
Featured
The Digital Marketing Funnel: What Each Channel Is For
Ask a business owner where the marketing budget goes and you’ll usually hear some version of this: a bit on
October 4, 2026
ChatGPT Ads
ChatGPT ads in the UK: how they work and whether to test them
ChatGPT ads in the UK: how they work and whether to test them ChatGPT now carries adverts, and since June
September 4, 2026
ChatGPT Ads
Should Businesses Advertise on ChatGPT?
OpenAI has announced that advertising will be coming to ChatGPT. At the time of writing this article, we know very
March 20, 2026
ChatGPT Ads
Will ChatGPT Ads Become the Next Google Ads?
For more than two decades, Google Ads has been one of the most effective digital advertising platforms available to businesses.
March 14, 2026
Google Ads
Why You Should Exclude Your Brand from AI Max & Performance Max Campaigns
In today’s AI-driven advertising landscape, Google’s Performance Max and the newer AI Max campaigns are revolutionising how we reach and
October 18, 2025
Google Ads
Should I Use AI Max?
Should Your Business Use AI Max for Google Search Campaigns? Google Ads has long been driven by a balance between
July 20, 2025
Featured
Google Ads vs Meta Ads – Which is best?
As an agency that runs both Google Ads and Meta ads, we often get a lot of questions around which
May 20, 2025
Google Ads
How to Upload Custom Audiences to Google Ads
In this short guide, we will break down how to upload your customer data to Google Ads. Why Do You
April 1, 2025
Google Ads
How to Import Conversion Goals from Google Analytics to Google Ads
Integrating Google Analytics with Google Ads is one of the most effective ways to track and optimise campaign performance. By
February 26, 2025
Featured
Marketing for Personal Trainers
So, January’s over. The New Year’s resolution rush has died down, and suddenly, people aren’t banging on your door begging
February 26, 2025
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